El regreso de la familia (tecno-nuclear) en la era del Big Data

Estamos trabajando el regreso de la familia, ya no nuclear, sino tecno-nuclear, que el grupo presentará en un Congreso sobre Familia en Madrid. Aquí va un abstract provisional por si alguien quiere comentar esta línea de trabajo.


The arrival of the Information Society has seen a burgeoning interest in the strategic study of the relationships between technologies and children, giving rise to notions of the ‘digital family’ in a period that coincides with a severe economic downturn, especially pronounced in the case of Spain.On the basis of new ideal types, ´the digital home´(Microsoft), ‘Generation Einstein’, the ‘integrated family’ (Keesie agency/Jeroen Boschma) and the ‘digital family’ (The Telefónica Foundation and The Interactive Generations Forum), we conduct an exploratory analysis of imagery and abstractions found in reports on the use and role of Information and Communications Technologies (ICTs). Published by multinationals, government, and marketing and research agencies, between 1995 and 2013, these materials show how a new family ideal, purportedly integrated with new communications technologies, has emerged since the turn of the century. We also demonstrate how this renewed constellation of interests in monitoring the development of ever younger children (the digital neonate being the prime example) and their families has been accompanied by a greater emphasis on educational opportunities associated with ICTs and digital literacies, while simultaneously downplaying the associated risks and attributing families and schools with an increasingly prominent role in prevention education and active mediation of children and their relationships with technologies.In an era of turbo capitalism, social networks, and Big Data there has emerged a convergence of postures and discourses enshrouded in notions of the ‘digital family’ that advocate for a new process that refolds the family structure back in on itself in much the same way as in previous eras (the monogamous family of the early 20th century and latterly the nuclear family), discursively alienating new ways of cohabiting and the diverse family structures that have been accommodated in society over the last 40 years.